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Carol Bertola

Principal / HOW Activator

Carol is a Principal and HOW Activator at Karrikins Group, where she leads executive teams in accelerating transformational growth through leadership alignment and sustainable behavior change.

Carol has 20+ years of consulting experience across a variety of industries, and has done work in corporate purpose development, product innovation, front end innovation, business strategy, brand strategy, customer experience, and change management.

“The only way around is through.”
– Robert Frost

Background and Experience

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Carol has spent more than 20 years driving growth and transformation with executives in both service and product-driven companies across a wide variety of industries such as financial services, consumer packaged goods, telecom, retail, and tech.

Carol’s experience includes partnering with global teams in Western Europe, North America, South America, and Southeast Asia. Key areas of her expertise include insight development, front-end innovation, and brand strategy.

Prior to joining Karrikins Group, Carol founded and ran an independent consulting practice that focused on strategies that drive growth through optimization of the customer experience. 

Past Professional Experience

  • Associate Partner at Prophet
    Strategy Director at Bluedog Design, LLC
  • Senior Strategy Consultant at Sterling-Rice Group

Educational Background

  • MBA in Finance and Management from Stern School of Business at NYU
  • BS in Finance from LaSalle University
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