Insights Worth Sharing
Ideas, research, and conversations from Karrikins Group and executives around the world exploring HOW leaders and teams create alignment, accelerate transformation, and unlock growth.
Recent Insights
Beyond Good to Great: What Leadership Now Demands
Beyond Good to Great:What Leadership Now Demands Strong individual leaders are no longer enough.Aligned leadership...
Red Light, Green Light Podcast: Make How Matter with Julie Williamson
Red Light, Green Light Podcast: Make How Matter with Julie Williamson Originally posted by On Point Communications,...
CultureCon Podcast: Aligning Teams Through Clarity, Courage, and Commitment with Kate Zappitelli
Kate Zappitelli joins Coaches Unplugged podcast to discuss leadership, AI as a thought partner, executive coaching, and finding opportunity through change.
Coaches Unplugged Podcast: Finding Opportunity Through Leadership, AI, and Growth with Kate Zappitelli
Kate Zappitelli joins Coaches Unplugged podcast to discuss leadership, AI as a thought partner, executive coaching, and finding opportunity through change.
Make HOW Matter: Aligning Human Leaders in the Age of AI
Julie Williamson, PhD, CEO and Managing Partner of Karrikins Group, explains why AI adoption is not just a technology challenge. It is a leadership activation challenge
Make HOW Matter: Aligning Human Leaders in the Age of AI | CultureCon Keynote
Make HOW Matter: Aligning Human Leaders in the Age of AI A keynote by Julie Williamson, PhD at the 2026 CultureCon AI...
Featured Insight: The State of Enterprise Leadership Alignment in 2026
Enterprise leaders don’t struggle because they lack strategy or talent. They struggle because leadership teams rarely align on how to deliver together across the enterprise. In this research-based article, we explore the hidden cost of the Failure Gap, the space between agreement and execution, and why closing it is one of the most important levers for accelerating transformation, improving decision-making, and delivering exceptional results.
Leading Growth
Growth requires more than an ambitious strategy. Explore how leaders create the clarity, alignment, and shared commitment needed to turn growth ambitions into sustained results.
Beyond Good to Great: What Leadership Now Demands
Beyond Good to Great:What Leadership Now Demands Strong individual leaders are no longer enough.Aligned leadership...
Red Light, Green Light Podcast: Make How Matter with Julie Williamson
Red Light, Green Light Podcast: Make How Matter with Julie Williamson Originally posted by On Point Communications,...
CultureCon Podcast: Aligning Teams Through Clarity, Courage, and Commitment with Kate Zappitelli
Kate Zappitelli joins Coaches Unplugged podcast to discuss leadership, AI as a thought partner, executive coaching, and finding opportunity through change.
Coaches Unplugged Podcast: Finding Opportunity Through Leadership, AI, and Growth with Kate Zappitelli
Kate Zappitelli joins Coaches Unplugged podcast to discuss leadership, AI as a thought partner, executive coaching, and finding opportunity through change.
Enterprise Alignment Solutions: close the gap between strategy and results
Our solutions are designed to help your leadership team work better together, so priorities move forward, decisions stick, and strategy becomes measurable progress.
Team Alignment
Agreement is not alignment. Explore how leadership teams build clarity, connection, commitment, and courage around HOW they work together to deliver.
Beyond Good to Great: What Leadership Now Demands
Beyond Good to Great:What Leadership Now Demands Strong individual leaders are no longer enough.Aligned leadership...
CultureCon Podcast: Aligning Teams Through Clarity, Courage, and Commitment with Kate Zappitelli
Kate Zappitelli joins Coaches Unplugged podcast to discuss leadership, AI as a thought partner, executive coaching, and finding opportunity through change.
Coaches Unplugged Podcast: Finding Opportunity Through Leadership, AI, and Growth with Kate Zappitelli
Kate Zappitelli joins Coaches Unplugged podcast to discuss leadership, AI as a thought partner, executive coaching, and finding opportunity through change.
When Everyone Agrees, But Nothing Moves
This quick, engaging, and informative 30-minute KARRIKINS Coffee Break will show you what’s getting in the way and what to do differently.
Take a coffee break with us
Short, practical webinars designed for busy leaders. In 15–45 minutes, explore fresh perspectives on strategy, leadership, intentional optimism, purpose, and the HOW behind leading better together.
Strategy & Execution
The best strategy only matters if your organization can execute it. Explore how leaders make critical choices, navigate trade-offs, and turn strategic intent into aligned action.
Breaking Free from Routine: 3 Tips for Improving Decision-Making Quality and Velocity in Leadership Teams
It is so easy for leadership teams to get stuck in routine decision making and stop thinking through the defaults that are driving your results. Here are three things to try this week.
The ET Project Podcast with Julie Williamson, PhD, and Coach Wayne Brown: Driving Alignment: The Missing Link Between Strategy and Execution
Feeling stuck between brilliant strategies and lackluster execution? The missing link might be leadership alignment. This episode of the ET Project Podcast features Julie Williamson, PhD and Managing Partner at the Karrikins Group, a pro in both behavioral science and executive leadership. Wayne Brown and Julie guide you through the world of alignment, exploring the powerful Diamond Triangle framework and Behavior and Competence Models.
September Is The Season of Strategy: How To Perfect and Communicate Yours
September is a common time for companies to work on strategy, making it the perfect opportunity to reconsider how strategy is developed, communicated, and brought to life across your organization.
Don’t Lead Towards A Strategy – Lead Through It
Reframe the purpose of strategy work – lead through your strategy and immediately start to use it as the lens through which you make leadership decisions.
Make HOW Matter: Turn strategy into action by making HOW matter
Julie Williamson, PhD’s Make HOW Matter explores the missing link between ambitious strategy and successful execution: HOW leaders work together. Discover why it matters and what leaders can do differently.
Transformation
Transformation succeeds when leaders change how they lead, decide, and work together. Explore what it takes to move beyond transformation plans and create meaningful change that sticks.
Make HOW Matter: Aligning Human Leaders in the Age of AI
Julie Williamson, PhD, CEO and Managing Partner of Karrikins Group, explains why AI adoption is not just a technology challenge. It is a leadership activation challenge
Make HOW Matter: Aligning Human Leaders in the Age of AI | CultureCon Keynote
Make HOW Matter: Aligning Human Leaders in the Age of AI A keynote by Julie Williamson, PhD at the 2026 CultureCon AI...
Women Governance Trailblazers featuring Julie Williamson, PhD
In this episode of Women Governance Trailblazers, Dr. Julie Williamson, CEO of Karrikins Group and author of Make HOW Matter, shares why alignment is the critical (and often missing) ingredient for Boards and executive teams driving transformation. From lessons in behavioral science to insights from endurance racing, Julie brings a fresh, grounded perspective on leading through complexity—with clarity, discipline, and purpose.
Management Blueprint Podcast: Turn Agreements to Alignment with Julie Williamson, PhD, and Steve Preda
Julie Williamson, CEO of Karrikins Group, focuses on aligning leadership actions with strategic goals to transform businesses on Steve Preda’s Management Blueprint Podcast. She emphasizes the crucial difference between agreement and actual implementation, helping organizations move from simply agreeing on a plan to successfully executing it. Williamson uses the Karrikins Diamond Triangle framework, which links the “Why,” “What,” and “How” of a strategy. By concentrating on the “How,” she empowers leaders to make effective decisions that lead to real change and prevent the common “failure gap” where promising ideas fail due to a lack of action.
Explore Our Align for Action Program: Accelerate progress on your most ambitious goals
One of our most popular solutions, Align for Action™ helps cross-functional and matrixed teams work better together, navigate change, and build momentum toward big goals.
Accelerating Change
Change gains momentum when leaders create the conditions for people to move forward together. Explore how leaders navigate complexity, shift behaviors, and take action across the enterprise.
4 Ways to Accelerate Organizational Transformation: Transforming Leaders To Succeed
You can’t lead a successful organizational transformation from the sidelines—you have to be in the mix, changing yourself while you encourage others to change.
Strategic Transformation: The Power of Stories to Motivate Change
Early in my career, I was responsible for a 225-person, 24/7 medical contact center for one of the largest integrated payor/provider health systems in the United States.
Change How You Lead To Avoid A Transformation Failure
We’ve all seen the stats on transformation failures, the lists of why they don’t work and the colossal case studies of Kodak, Blockbuster and others that…
Leading through challenge: Know where you are on the KARRIKINS Challenge Curve™
The KARRIKINS Challenge Curve™ shows the common stages of leading through challenge or a crisis in an organization. The energy leaders bring into showing up together during challenging situations determines how quickly they accelerate out of them. Knowing where you are on the Challenge Curve and how you are responding as a leader will help you to infuse the right energy into a situation.
Join Our Email List: Ideas that help you lead better and execute faster
Get monthly insights from Karrikins Group CEO Julie Williamson, PhD, on what she’s seeing, learning, and helping enterprise leaders navigate in today’s world.
Culture & Connection
How people work together shapes what an organization can achieve. Explore how trust, connection, shared purpose, and leadership behaviors create stronger teams and healthier organizations.
CultureCon Podcast: Aligning Teams Through Clarity, Courage, and Commitment with Kate Zappitelli
Kate Zappitelli joins Coaches Unplugged podcast to discuss leadership, AI as a thought partner, executive coaching, and finding opportunity through change.
Coaches Unplugged Podcast: Finding Opportunity Through Leadership, AI, and Growth with Kate Zappitelli
Kate Zappitelli joins Coaches Unplugged podcast to discuss leadership, AI as a thought partner, executive coaching, and finding opportunity through change.
AI and Society: Opportunities and Risks We Must Balance | CultureCon AI Panel
AI and Society: Opportunities and Risks We Must Balance A panel hosted by Daniel Raffield at the 2026 CultureCon AI...
Strongbridge Conversations Podcast: Unlocking Leadership Alignment with Kate Zappitelli and Patrice Brown
Kate Zappitelli, Principal and HOW Activator at Karrikins Group, joins host Jennifer Stile on the Growth Shift Podcast to explore why aligning leadership behaviors is just as critical as strategy and how most organizations are missing this piece.
Candid conversations about the space between agreement and alignment, where even the best ideas falter without decisive action. New episodes drop every other week.
Hosted by Julie Williamson, PhD
CEO, Karrikins Group →
Which of these sounds like your leadership challenge?
Whether you need to strengthen an enterprise team or grow as an individual leader, start with the challenge standing between you and better results.
Get your leadership team working better together
Enterprise Alignment Solutions help leadership teams get clear on HOW they will lead, decide, prioritize, and execute together—so strategy turns into measurable progress.
Build the leadership capabilities that drive performance
The Alignment Institute helps leaders practice the HOW of high performance through focused accelerators, workshops, coaching, and advisory services.
Increase your influence and drive results
The Make HOW Matter Accelerator™ gives mid- to senior-level leaders a practical, self-paced way to strengthen their ability to create alignment, influence others, and move important work forward.


