We just returned from a trip to North America where the Head of Community at a major financial institution was sharing their frustration at the disjuncture between their corporate purpose and community investment. While the company had a freshly-minted purpose...
Do you know where the word kangaroo comes from? According to one story, two Australian explorers came across the iconic biped for the first time and asked a local Aboriginal man “What on earth is that creature?”. Their answer – “Kangaroo”. “Too easy!” the...
Many companies use a concept of purpose to market their products without ever actually doing anything internally to authentically deliver on it. Purpose alignment is about ensuring that mindsets, behaviors, and environments are set to deliver on the impact you want...
Purpose is having a moment in the business world. The collective impact of organizations as social actors has never been more important than in our social-media driven news cycles, where unsavory or illegal behavior is quickly circulated. Even unintended consequences...
In the last year, we saw the continued emergence of radical transparency in business. We the saw the advent of social advocacy in the workplace, and against a tumultuous political and environmental backdrop, we saw senior leaders take a more active role in purpose....