PART 1: “Why creating value for customers is not in front of being competitive”
Peter Sheahan joins Jim Blasingam to reveal how the marketplace has been disrupted to the point where creating value and relevance is the first order of importance, followed by being competitive.
PART 2: “Why you should become an integrated partner with customers”
Peter Sheahan joins Jim Blasingame to reveal the many advantages of upgrading your position with customers, from vendor to partner.
To hear the full interview, click here: