How do you become the obvious choice in the hearts and minds of your customers, employees, and community? The answer is value. You either create more value than your competitors or you don’t. The more important question is how? In this case study-rich, and highly insightful book, Peter Sheahan and Julie Williamson PhD unpack for you the results of a multi-year, multi-industry study which answers the following questions:
What constitutes value in the mind of your most important customers?
Where are opportunities to create more value found?
What capabilities are needed in your organization to find and exploit those opportunities over and over again, even as the market changes and disruption continues?
You will be given a road map to finding your most valuable edge of disruption, develop the tools for building the relationships required to influence and partner with the right customers and clients, and find the inspiration and courage to lean into complexity and solve the higher order problems your clients face.
