Michael Mink shares 8 Ideas on Refreshing your Message: 1. Cater to No. 1. Put consumers in the center of everything you do, says Frances Dillard, director of marketing and global brand lead for Driscoll’s, a leading supplier of fresh berries. Driscoll’s...
I was a year into to my first job after graduate school when I went through my first annual review process. It was the mid-1990s and I was in a booming industry, so the news was good. I got a significant salary increase and a sizable bonus. Delighted, I chattily told...
The big idea: A Fortune 500 company’s lifespan has plummeted from an average of 50 years to a mere fifteen. Companies that achieve longevity have discovered that leaning into the constant disruption of today’s high-velocity, volatile economy is essential,...
One of the biggest challenges today’s companies face is the threat of disruption from nontraditional competitors. In fact, in IBM’s recent survey of global C-level executives, a common refrain was that executives are most fearful of the competitor they’re not even...
Discussion guide from the conversation with Peter Sheahan: 1. Defining companies that matter.2. Building partnerships that “vest in your success.”3. Effectively responding to change and disruption across industries. 4. Navigating the digital disruption and...
Check out the podcast and transcription here: https://www.gdapodcast.com/podcast-episodes/ep-31-peter-sheahan-best-selling-author-expert-on-business-trends-and-new-market-opportunities
