Embracing Disruption on Read to Lead

Would you believe the average Fortune 500 company’s lifespan has dropped from 50 years to just 15? Companies that maintain longevity have discovered that leaning into this constant disruption is essential.

To win and ultimately “become the obvious choice,” you’ve got to matter more than your rivals. Using more than 30 case studies, Julie and her co-author Peter Sheahan show how boldly embracing the disruptions that impede business-as-usual helps lead to long-term survival.

The organizations that win constantly examine and solve the life-altering challenges of their customers, partners and employees.